My biggest inspiration is Hiroshi Fujiwara and his fragment design. artist and a really famous French rapper. I have a few collaborations releasing this month and next month with a really big U.K. Who is someone you’re aiming to collab with down the line on street-inspired merch collections? You have worked with several high-profile artists including legends like Paul McCartney, Guns N’ Roses and now Eminem. It says so much about his badass personality. I just it’s designed by itself in big in the back. My favorite is the Slim Shady hoodie with the big middle finger on the back, which seems quite simplistic, but it’s kind of this moment where you say less is more. The concrete to me felt like the most interesting way to symbolize one imminent impact on pop culture and his longevity as an artist within the music industry. Eminem had such an impact on pop culture and music.
#Eminem 2015 new crack#
It began with a play on words, first thinking about the animated impact of punching a wall and seeing the concrete crack and crumble, leaving a massive dent. I decided to go with the concrete aesthetic. looking back at Eminem’s career, I just wanted to translate the fact that he made such an impact.
It needs to feel like the collection is connected to the artist. Yes, so each time I start a collaboration, I try to start with one big idea.
You mentioned you particularly enjoy working with artists to create impactful designs, which one of these pieces speaks to you the most? The stronger the personality of an artist is, the easier it is to create designs because it becomes interesting and cool to just find a way to capture all of those elements of personality. I find that the stronger the personality of the artist, the more inspired. “Love The Way You Lie” with Rihanna shaped a big part of my childhood. His album, Recovery was probably the one that impacted me the most. I think the song is underrated – when it came out in 2007 and played on TV, I felt deeply connected to it. But the first thing that really inspired me was his “We Made You” music video. I was too young to actually live the peak Eminem era. What was your personal favorite Eminem moment? How has he influenced you? With the Eminem collab I was trying to really fill out the space of each product and make it as loud as possible.Įminem has had an extensive career.
I love when the piece of clothing is filled with embroideries and graphic everywhere. I am a massive fan of heavy graphics style. When it comes to clothing brands, I think everyone is trying to chase the authenticity factor. It made me realize how merch was an impactful way to connect with fans and I think Kanye put so much effort and emphasis on the merch, unlike most artists. I think the Yeezus Tour merch was the first time merch became very big in hip hop, pop culture. With Kanye and JAY-Z, it was the first time I saw people really lining up for it. I remember the line for merch in front of the concert was massive and I never saw that at rock concerts. I remember when I went to Watch the Throne Kanye and JAY-Z tour when I was 16. Since I was young, I was a massive fan of merch culture. For me, it was like a real honor as I was a big rock fan and then that’s where it all started.Ĭan you tell us a little bit about the aspects of street culture that inspire you the most? How has that impacted your love for merch culture? In 2018, I was contacted by the Rolling Stones to reimagine their logo for their 2018 No Filter Tour in Europe. and Asia in South Korea and also in Hong Kong with Lane Crawford, similar to Colette. Then we went on the road going and began distributing in the U.S. We did a capsule collection for the first two years and then we eventually launched more ready=to-wear with t-shirts and eventually more jackets, then sort of slightly more upscale range of clothing. We were initially at Colette in 2015 in Paris, where we gained a lot of exposure through celebrities like Rihanna and Beyoncé who supported us early really early on. MILLINSKY: So my first project is a clothing brand, NASASEASONS. HYPEBEAST: How did you first start out in streetwear?
0 kommentar(er)
